1 OVERVIEW

‍

Approached by Red Bull USA to direct a a branded content piece featuring dancers Sheopatra and Outrageous in the heart of downtown LA. Set against Downtown Los Angeles backdrops, the focus was to capture the essence of what dance means to them (indivudally), particularly how it connects to the way music makes us feel.

‍

‍

The task was to visually represent the personal stories of Sheopatra and Outrageous through dance within a specific framework, focusing on the relationship between music and movement. The slow, steady pushing movements, and whip pans allowed us to emphasize the expressive nature of their organic movements.

‍

‍
The final result was a movement based portraiture of Sheopatra’s and Rage's unique relationship with every day life, showcasing how music shapes their movements and emotions. The combination of vintage visuals and modern energy brought the essence of Red Bull’s Dance Your Style to life, emphasizing how dance and music together can create powerful, deeply personal expressions.

‍