Partnerships with Oakley, Kask, Fizik, and MAAP positioned GRUPPETTO inside the global cycling ecosystem. The MAAP collaboration pushed the identity further, allowing high-fashion aesthetics to be tested against the strict functionality of technical gear.
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The wordmark took cues from cranksets and cogs. Its geometry mirrored the repetitive motion of cycling mechanics. Like a machine part stripped of function, the mark carried both industrial weight and cultural play, a duality that made it flexible across kit, merchandise, and media.
The first kit with MAAP used a muted palette of purple and off-white. Logos were flipped and offset, creating the impression of movement [...]
1 OVERVIEW
The term gruppetto refers to the cluster of cyclists that forms at the back of the peloton. Riders gather there out of comradery. The name became the starting point for a Southern California cycling team and identity project.
2 RESEARCH
Wind tunnel tests and aerodynamic studies informed the design language. Mechanics, technicality, wind, and speed were treated as visual cues rather than abstract ideas. Typography, color, and kit design carried traces of airflow patterns and machine geometry.
