1 OVERVIEW

‍For the collaboration between Liquid Death and Heavy Pedal, I directed and photographed a campaign that fused cycling and death metal. The project included packaging photography, and a campaign film for the exclusive Liquid Death kits.

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2 PROCESS

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‍The campaign leaned into the 90s skate visuals. I shot with a Sony VX1000 paired with my Death Lens MK1. To layer in texture, I brought in a Bolex Super 16mm film camera. The interplay of DV tape grit with the warmth of 16mm film created a mixed-media aesthetic that felt true to the campaign.

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The final film blended the worlds of action sports and street culture, perfectly aligning with the brands’ identities. Our approach to production, editing, and art direction resulted in a campaign that felt both raw and polished, bringing together the past and present with a distinct 90s skate vibe.

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