Creative Direction
Oracle Racing
Red Bull granted me liberty to explore art direction in a way that felt authentic to the world of Formula 1. Inspired by vintage race posters, I proposed a post-modern aesthetic to blend the nostalgic charm of classic racing visuals with a modern, refined twist to reflect Red Bull’s brand identity and the feel of theMiami Grand Prix. This was achieved through the design of the films opening title animation, UI graphics, and title cards.
Creative Direction
Oracle Racing
Red Bull granted me liberty to explore art direction in a way that felt authentic to the world of Formula 1. Inspired by vintage race posters, I proposed a post-modern aesthetic to blend the nostalgic charm of classic racing visuals with a modern, refined twist to reflect Red Bull’s brand identity and the feel of theMiami Grand Prix. This was achieved through the design of the films opening title animation, UI graphics, and title cards.
Furniture
Null Society - Audio Workspace
Audio Workspace Bookshelf NS-OBJ01 The first of many - This 'Audio Workspace' combines simple shapes with natural materials. Industrial wheels add mobility so it effortlessly adapts to any studio layout, keeping pace with the demands of your process.
Furniture
Null Society - Audio Workspace
Audio Workspace Bookshelf NS-OBJ01 The first of many - This 'Audio Workspace' combines simple shapes with natural materials. Industrial wheels add mobility so it effortlessly adapts to any studio layout, keeping pace with the demands of your process.
No items found.
Furniture
Null Society - Audio Workspace
Audio Workspace Bookshelf NS-OBJ01 The first of many - This 'Audio Workspace' combines simple shapes with natural materials. Industrial wheels add mobility so it effortlessly adapts to any studio layout, keeping pace with the demands of your process.
Director
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
Director
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
No items found.
Director
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
Cinematography
Chipotle
Cinematography for Chipotle’s Unwrapped series, offering a behind-the-scenes look at Rose Lavelle’s journey and how her partnership with Chipotle fuels her performance.
Cinematography
Chipotle
Cinematography for Chipotle’s Unwrapped series, offering a behind-the-scenes look at Rose Lavelle’s journey and how her partnership with Chipotle fuels her performance.
Brand Identity
GRUPPETTO
GRUPPETTO’s identity drew from cycling mechanics, such as wind tunnel research, crankset geometry, and aerodynamics translated into a clear visual language. Partnerships with Oakley, Kask, Fizik, and MAAP extended the project beyond team branding into a cultural platform, merging high-fashion aesthetics with technical gear. My creative direction positioned GRUPPETTO as both a performance team and brand, balancing precision with a youthful soul.
Brand Identity
GRUPPETTO
GRUPPETTO’s identity drew from cycling mechanics, such as wind tunnel research, crankset geometry, and aerodynamics translated into a clear visual language. Partnerships with Oakley, Kask, Fizik, and MAAP extended the project beyond team branding into a cultural platform, merging high-fashion aesthetics with technical gear. My creative direction positioned GRUPPETTO as both a performance team and brand, balancing precision with a youthful soul.
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
No items found.
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
Director
Liquid Death
Directed and photographed the Liquid Death × Heavy Pedal campaign, blending 16mm film and VX1000 skate visuals to capture the raw energy and street culture of cycling.
Director
Liquid Death
Directed and photographed the Liquid Death × Heavy Pedal campaign, blending 16mm film and VX1000 skate visuals to capture the raw energy and street culture of cycling.
Full Production
Free People
Free People’s Feel Free in FP summer campaign, featuring Ava Phillippe, Keiynan Lonsdale, and Brittany O’Grady, captured a carefree spirit and individuality through our production and post production of the season’s collection.
Full Production
Free People
Free People’s Feel Free in FP summer campaign, featuring Ava Phillippe, Keiynan Lonsdale, and Brittany O’Grady, captured a carefree spirit and individuality through our production and post production of the season’s collection.
I. ABOUT
Kyle McKenzie is a multidisciplinary creative with work stretching far beyond any single label.Essentially, he makes things that move. His projects merge photography, film, design, and interactive visuals, always blending craft with curiosity. Whether producing spatial experiences for music artists like Bad Bunny or end-to-end campaigns for global brands like Free People, his work balances the cinematic with the unexpected, inviting exploration, play, and discovery.
Kyle got his start creating skate videos and self-produced visual projects for brands. That curiosity propelled him to Los Angeles, where he began shaping branded content for lifestyle companies. Over the years, he’s traveled, collaborated internationally, and worked across media verticals, including directing Ludacris’ personal brand and leading Red Bull creative projects across sport, beverage, and digital platforms.
In 2020, Kyle founded 99JACKALS, a creative agency producing campaigns for brands like Porsche, Netflix, Nike, and Honda. In 2022, he art directed Red Bull’s F1: Race To Miami and produced interactive visuals for artists including Drake, Bad Bunny, Becky G, Karol G, and Will Smith. In 2024, he launched NULL SOCIETY, an anti-disciplinary ART PROJECT focused on visual world-building, cultural research, and conceptual design. Curious, collaborative, and endlessly motivated by building worlds, Kyle is always open to new contexts and experiences.
Kyle McKenzie is a multidisciplinary creative with work stretching far beyond any single label.Essentially, he makes things that move. His projects merge photography, film, design, and interactive visuals, always blending craft with curiosity. Whether producing spatial experiences for music artists like Bad Bunny or end-to-end campaigns for global brands like Free People, his work balances the cinematic with the unexpected, inviting exploration, play, and discovery.
Kyle got his start creating skate videos and self-produced visual projects for brands. That curiosity propelled him to Los Angeles, where he began shaping branded content for lifestyle companies. Over the years, he’s traveled, collaborated internationally, and worked across media verticals, including directing Ludacris’ personal brand and leading Red Bull creative projects across sport, beverage, and digital platforms.
In 2020, Kyle founded 99JACKALS, a creative agency producing campaigns for brands like Porsche, Netflix, Nike, and Honda. In 2022, he art directed Red Bull’s F1: Race To Miami and produced interactive visuals for artists including Drake, Bad Bunny, Becky G, Karol G, and Will Smith. In 2024, he launched NULL SOCIETY, an anti-disciplinary ART PROJECT focused on visual world-building, cultural research, and conceptual design. Curious, collaborative, and endlessly motivated by building worlds, Kyle is always open to new contexts and experiences.
III. SERVICES
Creative Direction
Production
Photography
Graphic Design
Product Design
Web Design
Consulting
Branding
Development
Creative Direction
Production
Photography
Graphic Design
Product Design
Web Design
Consulting
Branding
Development
IV. SELECTED CLIENTS
RED BULL
BAD BUNNY
BOSE
HONDA
BAD BUNNY
DAVE
FUTURE
NETFLIX
WILL SMITH
ZAC EFRON
LUDACRIS
SPOTIFY
OAKLEY
NEW BALANCE
ADIDAS
PORSCHE
SEADOO
FREE PEOPLE
RED BULL
BAD BUNNY
BOSE
HONDA
BAD BUNNY
DAVE
FUTURE
NETFLIX
WILL SMITH
ZAC EFRON
LUDACRIS
SPOTIFY
OAKLEY
NEW BALANCE
ADIDAS
PORSCHE
SEADOO
FREE PEOPLE
© 2025 Kyle D Mckenzie Inc, All Rights Reserved.