Kyle Mckenzie
Information
©NULL SOCIETY 2024 All Rights Reserved
NULL SOCIETY is a creative incubator focused on nurturing and evolving the intersection of art, design, music, and knowledge. We function as a dynamic encyclopedia, continuously absorbing and reflecting the unspoken and internalized aspects of society. Our work results in evergreen, yet ever-changing, art forms that resonate with the current cultural landscape.

We engage in both practical design and conceptual consulting for institutions and projects, with an emphasis on creative direction. In addition to our commissioned work, we initiate our own projects and foster collaborations. We believe in open negotiation processes over fixed solutions and boundaries, standing as a pillar in a decaying world.
Studio
01 About
Providing creative resources and services that consist of design, motion, visual identities, websites, packaging, apparel, and physical spaces for clients in many diverse fields at large and small scale. We engage in both practical design and conceptual consulting for institutions and projects, with an emphasis on design, bridging industry and culture.

Our self initiated projects consists of everything we love. Navigate to "Special Projects" in the filtering system on the nav bar to view 'selected practices'.
02 Services
Strategy and Positioning
Visual Identity
Art Direction
Book Design
Signage and Environmental
Corporate Interiors
Packaging
Digital Design
Research + Development
03 Selected Clients
Adidas
Bose
Bad Bunny
BRP
Red Bull
Paramount Studios
Spotify
Free People
Porsche
Will Smith
Nike
New Balance
Netflix
Contact
Commissions/Collaborations
↗orders@nullsociety.co
General Inquires
↗info@nullsociety.co‍
Studio Inquiries
↗studio@nullsociety.co‍
Job Inquiries
↗job@nullsociety.co‍
Library
Our space is located in LOS ANGELES, CA.
We are an invite only library x gallery.

You can submit an application to become a member here

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Information
Kyle McKenzie is a multidisciplinary creative working across commercial campaigns, branded content, graphic design, and art direction. Based in Los Angeles, his practice began in South Florida, where early experiments with skate films and music venues gradually developed into directing projects for emerging brands. By his late teens, he was freelancing full-time and producing self-initiated visual work that shaped his approach to cross-disciplinary practice.‍He has since worked with musicians, cultural figures, and companies including Ludacris, Red Bull, Porsche, Netflix, Nike, and Bose. His projects span photography, motion, and graphic design, often times combining disciplines. In 2024, Kyle founded NULL SOCIETY, an anti-disciplinary studio and incubator focused on stories, cultural research, and conceptual design. Through this platform, he continues to develop collaborations, spatial experiences, and occasional product releases.‍



Services
Engaging in both practical design and conceptual consulting for institutions and projects, with an emphasis on creative direction. In addition to commissioned work, he initiates his own projects and foster collaborations. Kyle believe in open communication processes over fixed solutions and boundaries, standing as a pillar in a decaying world.


Contact
Inquiries
kyle@kylemckenzie.com
Instagram
@kylecmckenzie
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
(view)
Creative Direction
Oracle Racing
Red Bull granted me liberty to explore art direction in a way that felt authentic to the world of Formula 1. Inspired by vintage race posters, I proposed a post-modern aesthetic to blend the nostalgic charm of classic racing visuals with a modern, refined twist to reflect Red Bull’s brand identity and the feel of theMiami Grand Prix. This was achieved through the design of the films opening title animation, UI graphics, and title cards.
Creative Direction
Oracle Racing
Red Bull granted me liberty to explore art direction in a way that felt authentic to the world of Formula 1. Inspired by vintage race posters, I proposed a post-modern aesthetic to blend the nostalgic charm of classic racing visuals with a modern, refined twist to reflect Red Bull’s brand identity and the feel of theMiami Grand Prix. This was achieved through the design of the films opening title animation, UI graphics, and title cards.
View Project
No items found.
Creative Direction
Oracle Racing
Red Bull granted me liberty to explore art direction in a way that felt authentic to the world of Formula 1. Inspired by vintage race posters, I proposed a post-modern aesthetic to blend the nostalgic charm of classic racing visuals with a modern, refined twist to reflect Red Bull’s brand identity and the feel of theMiami Grand Prix. This was achieved through the design of the films opening title animation, UI graphics, and title cards.
(view)
Producer
Netflix
More than 2,500 fans gathered at the immersive fan event with live musical performances from Jungle, GloRilla, Remi Wolf and Chase B...Tasked with producing on-site editing pipelines, post-production and graphics for the event.
Producer
Netflix
More than 2,500 fans gathered at the immersive fan event with live musical performances from Jungle, GloRilla, Remi Wolf and Chase B...Tasked with producing on-site editing pipelines, post-production and graphics for the event.
View Project
No items found.
Producer
Netflix
More than 2,500 fans gathered at the immersive fan event with live musical performances from Jungle, GloRilla, Remi Wolf and Chase B...Tasked with producing on-site editing pipelines, post-production and graphics for the event.
(view)
Cinematography
Chipotle
Cinematography for Chipotle’s Unwrapped series, offering a behind-the-scenes look at Rose Lavelle’s journey and how her partnership with Chipotle fuels her performance.
Cinematography
Chipotle
Cinematography for Chipotle’s Unwrapped series, offering a behind-the-scenes look at Rose Lavelle’s journey and how her partnership with Chipotle fuels her performance.
View Project
No items found.
Cinematography
Chipotle
Cinematography for Chipotle’s Unwrapped series, offering a behind-the-scenes look at Rose Lavelle’s journey and how her partnership with Chipotle fuels her performance.
(view)
Brand Identity
GRUPPETTO
GRUPPETTO’s identity drew from cycling mechanics, such as wind tunnel research, crankset geometry, and aerodynamics translated into a clear visual language. Partnerships with Oakley, Kask, Fizik, and MAAP extended the project beyond team branding into a cultural platform, merging high-fashion aesthetics with technical gear. My creative direction positioned GRUPPETTO as both a performance team and brand, balancing precision with a youthful soul.
Brand Identity
GRUPPETTO
GRUPPETTO’s identity drew from cycling mechanics, such as wind tunnel research, crankset geometry, and aerodynamics translated into a clear visual language. Partnerships with Oakley, Kask, Fizik, and MAAP extended the project beyond team branding into a cultural platform, merging high-fashion aesthetics with technical gear. My creative direction positioned GRUPPETTO as both a performance team and brand, balancing precision with a youthful soul.
View Project
No items found.
Brand Identity
GRUPPETTO
GRUPPETTO’s identity drew from cycling mechanics, such as wind tunnel research, crankset geometry, and aerodynamics translated into a clear visual language. Partnerships with Oakley, Kask, Fizik, and MAAP extended the project beyond team branding into a cultural platform, merging high-fashion aesthetics with technical gear. My creative direction positioned GRUPPETTO as both a performance team and brand, balancing precision with a youthful soul.
(view)
Creative Direction
Red Bull
Scott Speed’s Tail of the Dragon TT, set in Deals Gap at the border of Tennessee and North Carolina, featured the iconic road known as "The Dragon." We were tasked with creating topographic map animations that provided smooth, seamless transitions within the live-action sports film, dynamically showcasing the route in real time and enhancing the storytelling with precision and flow.
Creative Direction
Red Bull
Scott Speed’s Tail of the Dragon TT, set in Deals Gap at the border of Tennessee and North Carolina, featured the iconic road known as "The Dragon." We were tasked with creating topographic map animations that provided smooth, seamless transitions within the live-action sports film, dynamically showcasing the route in real time and enhancing the storytelling with precision and flow.
View Project
No items found.
Creative Direction
Red Bull
Scott Speed’s Tail of the Dragon TT, set in Deals Gap at the border of Tennessee and North Carolina, featured the iconic road known as "The Dragon." We were tasked with creating topographic map animations that provided smooth, seamless transitions within the live-action sports film, dynamically showcasing the route in real time and enhancing the storytelling with precision and flow.
(view)
Full Production
Free People Movement
Full production for Free People Movement campaign. Skorts + Sports. 2023.
Full Production
Free People Movement
Full production for Free People Movement campaign. Skorts + Sports. 2023.
View Project
No items found.
Full Production
Free People Movement
Full production for Free People Movement campaign. Skorts + Sports. 2023.
(view)
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
View Project
No items found.
Photography
Quickly, Quickly
Photography for the visual packaging of The Long and Short of It, the latest album by Portland artist Quickly, Quickly (Graham Jonson), capturing the album’s introspective and experimental essence. Visuals for the project blend collage work by Anton Reva and lettering by Anna Chandler, complementing the album’s layered sound and personal tone.
(view)
Full Production
Ludacris
Creative direction, cinematography, and creative production for Ludacris (2018-2020). Short-form pieces, intimate yet cinematic. Everyday life framed through an ARRI Alexa Mini and ATLAS anamorphic primes.
Full Production
Ludacris
Creative direction, cinematography, and creative production for Ludacris (2018-2020). Short-form pieces, intimate yet cinematic. Everyday life framed through an ARRI Alexa Mini and ATLAS anamorphic primes.
View Project
No items found.
Full Production
Ludacris
Creative direction, cinematography, and creative production for Ludacris (2018-2020). Short-form pieces, intimate yet cinematic. Everyday life framed through an ARRI Alexa Mini and ATLAS anamorphic primes.
Information
Kyle McKenzie is a multidisciplinary creative working across commercial campaigns, branded content, graphic design, and art direction. Based in Los Angeles, his practice began in South Florida, where early experiments with skate films and music venues gradually developed into directing projects for emerging brands. By his late teens, he was freelancing full-time and producing self-initiated visual work that shaped his approach to cross-disciplinary practice.
‍
He has since worked with musicians, cultural figures, and companies including Ludacris, Red Bull, Porsche, Netflix, Nike, and Bose. His projects span photography, motion, and graphic design, often times combining disciplines.

In 2024, Kyle founded NULL SOCIETY, an anti-disciplinary studio and incubator focused on stories, cultural research, and conceptual design. Through this platform, he continues to develop collaborations, spatial experiences, and occasional product releases.
‍

Services
Engaging in both practical design and conceptual consulting for institutions and projects, with an emphasis on creative direction. In addition to commissioned work, he initiates his own projects and foster collaborations. Kyle believe in open communication processes over fixed solutions and boundaries, standing as a pillar in a decaying world.
Inquiries
kyle@kylemckenzie.com
Instagram
@kylecmckenzie
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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